How to Get Amazon’s Choice Badge
The Amazon’s Choice badge is one of the most coveted recognitions on Amazon. It signifies that a product is highly recommended by Amazon based on its popularity, price, availability, and high customer satisfaction. For sellers, earning this badge can significantly boost visibility, sales, and credibility. Here’s a detailed guide on how to get Amazon’s Choice Badge and the key factors involved.
What is the Amazon’s Choice Badge?
The Amazon’s Choice badge is designed to help customers quickly find “highly-rated, well-priced products available to ship immediately.” Originally introduced for Alexa voice shopping, this badge now appears on a wide range of product listings on Amazon’s platform. It’s not something sellers can directly apply for; instead, it’s automatically awarded based on Amazon’s algorithmic assessments.
Key Factors for Earning Amazon’s Choice Badge
While the exact algorithm Amazon uses is proprietary and not publicly disclosed, several critical factors influence whether a product is awarded the Amazon’s Choice badge:
- High Customer Ratings: Sellers should aim for at least a 4-star average rating or higher. In addition, it’s recommended to encourage satisfied customers to leave positive reviews.
- Positive Reviews: By accumulating a significant number of genuine, positive reviews, as well as providing excellent customer service to encourage positive feedback and ensuring the product description is accurate and matches the item to avoid returns and negative reviews, sellers can raise the chances of being selected for Amazon’s Choice Badge.
- Sales Velocity: Apart from good reviews, products that sell quickly and consistently are more likely to be awarded the badge. Tip: Use Amazon PPC (Pay-Per-Click) advertising to increase visibility and drive sales, or offer promotions and discounts to boost sales temporarily.
- Availability: Always aintain a healthy inventory level to avoid stockouts. Monitor your supply chain to anticipate and resolve potential shortages.
- Return Rate: It’s recommended that sellers keep the return rate as low as possible. They can achieve this by ensuring their product quality is consistent and matches the listing description.
- Search Relevance: Optimize your product listing with relevant keywords. Ensure your product title, bullet points, and description are clear, concise, and keyword-rich. Include your primary keyword within the first 80 characters, and Include relevant details like brand, model, size, color, and key features.
Driving Traffic and Sales to Quality for Amazon’s Choice Badge
To qualify for Amazon’s Choice, you need to drive consistent traffic and sales to your product listing. Here are some strategies:
- Use Sponsored Products, Sponsored Brands, and Sponsored Display ads to increase visibility and boost sales.
- Target high-converting keywords and competitor ASINs.
- Drive traffic from external sources like social media, email marketing, and influencer partnerships.
- Offer exclusive discounts or promotions to incentivize clicks and purchases from external traffic.
- Use Lightning Deals, Coupons, and other promotional tools to increase sales velocity.
- Ensure your promotions are well-timed and aligned with key shopping periods.
- Engage with customers through Amazon’s messaging tools and post-purchase emails.
Earning the Amazon’s Choice badge is a powerful way to boost your product’s visibility, credibility, and sales on Amazon. While it’s not guaranteed, following the strategies outlined in this guide can significantly improve your chances. Focus on maintaining high product quality, providing excellent customer service, and staying competitive in pricing and availability. With dedication and continuous optimization, you can increase your chances of being awarded this valuable badge.
