Amazon Sourcing Score — Six dimensions, one number.
A transparent, decomposable score for every tracked Amazon ASIN. Each dimension is visible, weight-adjustable, and traceable back to the underlying daily observation data — so you can argue with a number instead of trusting a black box.
What goes into the score.
1. Demand
BSR rank trajectory and category-relative sales velocity, normalized so a #1,200 in Beauty isn't scored the same as a #1,200 in Industrial. We track the rolling 30-day curve, not the snapshot, so promotional spikes don't inflate the number.
2. Margin headroom
Estimated post-fee, post-shipping margin against typical wholesale/distributor cost. The score rewards ASINs with consistent buybox prices that leave a real spread, not ones in a downward auction.
3. Buybox stability
How often the buybox flips, how concentrated wins are by seller, and whether Amazon itself is a regular winner. A volatile buybox almost always means a price war, which means the margin you priced in won't survive a week.
4. Seller competition
Active 3P seller count, the rate at which new sellers join the listing, and the win share concentration (HHI). Three sellers each holding 30% of the buybox is a different game than fifteen sellers fighting for 5% slices.
5. Brand control posture
Whether the brand actively enforces MAP, runs a transparency program, files IP takedowns, or aggressively gates new sellers. Strong brand control protects margins; absent brand control invites the race to the bottom.
6. Price-history risk
Historical price floor versus current buybox, frequency of deep discount events, and seasonality patterns. ASINs trading near their all-time-low get a risk penalty; ASINs trading mid-range with shallow seasonality get rewarded.
Most sourcing scores collapse to a single signal — usually a velocity proxy — and call it good. Velocity alone tells you what's selling, not whether you can sell it profitably. We've seen sellers buy in on a high-velocity ASIN only to watch the buybox flip thirty times a day between sellers underpricing each other into the ground.
Six dimensions give you the dependencies. A #5 BSR ASIN with a 90-day buybox stability of 12% and a brand-control score of 9 reads completely differently than a #5 BSR ASIN with 92% stability and a brand-control score of 2 — even though both look identical on a velocity-only sort. The score is the headline number, but the headline isn't what you act on. The breakdown is.
You can adjust the weights on the Brand Owner and Portfolio tiers if your business cares more about one dimension than another. A holdco with cash-flow sensitivity might over-weight margin headroom and de-weight demand growth; a fast-flipping reseller might do the opposite. The score moves with your weights.
- Sourcers and buyers who want a defensible reason to greenlight or kill a SKU.
- Brand owners diagnosing which of their own ASINs are healthy and which are in seller-driven decline.
- M&A scouts evaluating reseller portfolios — score every SKU, get an honest picture of catalog quality.
- Wholesale reps qualifying which of their lines are worth pitching to Amazon resellers right now.
| Plan | What you get |
|---|---|
| Scout (free) | Composite score visible on top picks; dimension breakdown gated |
| Sourcer | Full 6-dim breakdown on every ASIN in 1 category |
| Brand Owner | Adjustable weights, 5 categories, score history |
| Portfolio | Custom weight presets, unlimited categories, API access |
See the full pricing breakdown for limits and add-ons.
Is the score 0–100?
Yes. Each of the six dimensions also resolves to 0–100, with a default weighting that puts demand and margin slightly heavier than the others. You can rebalance on Brand Owner and Portfolio.
How fresh is the underlying data?
Daily Amazon monitoring, lagged ~24 hours. Buybox-stability and seller-competition dimensions use a 30-day rolling window so a single bad day doesn't skew the score.
Can I see the score history?
On Brand Owner and above, yes. Each ASIN shows a 90-day score trend so you can see momentum, not just the snapshot. A score that's been rising for 30 days is a different bet than one that just spiked.
What about gated brands?
The score is computed independently of gating status. The picks list filters gated brands by default; the per-ASIN score view shows the raw number even if you're not approved to sell the brand.
Can I export scores?
CSV export on Brand Owner and Portfolio. Programmatic API on Portfolio.
See the score on your shortlist today.
The Sourcer tier unlocks the full six-dimension breakdown on every ASIN in your primary category. Free during beta.